The aim of this Association is to:

 

• Protect and promote the interests of the producers.

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• Promote co-operation between producers.

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• Exercise efficient production and orderly marketing of relevant products and negotiate benefits for the producers.

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• Strive to accomplish the best possible connection between the producers, processors and the promoters of the products.

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• To convey the coordinated views of the industry to the authorities and to co-operate with the authorities to negotiate solutions to problems.

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• To interact with all national and international stakeholders to benefit the commodity.​